Ok, the last place I want to go to for advice on service is a lawyer. But I really like this guy. (Shoot me now?). This is a post by Douglas Sorocco over at Rethinkip. It involves him, an airplane filght with a mother and two kids, and how we need to challenge behaviors or else they will take over.
http://www.rethinkip.com/archives/whatever_happened_to_manners.html